The Sass & Bide Story covers the expeditions of the brands founders “Sass”, Sarah-Jane Clarke, and “Bide”, Heidi Middleton, on their journey from Portobello Road to the world of high fashion.
From their critically acclaimed runways in London, New York and their Australian home, Sass & Bide captured the imagination of strong, creative women everywhere, accruing celebrity attention and cult status for their own brand of Bohemian Glamour.
This story is about a magically unique brand DNA so strong that despite the founders handing over the reigns of their empire to new custodians, the brand’s diamond bright DNA shines on, and the essence of the antipodean spirit of Sass & Bide remains intact.
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Script & Treatment: Jess Bregenhoj
Narration: Imogen Clyde-Smith
Editor: Jason Martin