Introducing ‘Blue Steel’ – David Gandy

Fashion Industry Broadcast and Style Planet TV is proud to announce our latest 11-part, hour long feature docuseries. Over the next six weeks we will be unveiling a tease on each episode. In this Netflix Original Series, presented by male supermodel David Gandy, we explore the emergence of a new kind of God, with the rise of the male Supermodel.

What’s the recipe for a male Supermodel? A dash of charm, five per cent body fat and shredded muscles, a boatload of raw sex appeal, and a decent sprinkle of really good luck.

The ensemble cast of Blue Steel have that something special that has allowed them to stand toe to toe in an industry dominated by the Glamazons of the opposite sex. They are trailblazers and trendsetters. They have both set and broken records for their sex in the business. Most of whom fell into the industry by accident, they’ve left some deep imprints along the way, altering the perception of male beauty standards.

The men depicted within this series have more than their faces on billboards, and
names sewn into the fabric of brands. They have built legends and left legacies, and it’s precisely why they deserve to be called “Supermodels” just like their famous female counterparts.

The amazing stories and trails blazed by:

  • David Gandy
  • John Pearson
  • Mark Vanderloo
  • Markus Schenkenberg
  • Tyson Beckford
  • Tony Ward
  • Travis Fimmel
  • Nacho Figueras
  • Werner Schreyer
  • Alex Lundqvist
  • Andreja Peyjic


David Gandy

David James Gandy is a name synonymous with the modeling industry today. Yet Gandy’s first steps in the industry were not very certain. He’s had has an unusual  and interesting journey in his rise to the top of the modelling industry.

Gandy was born in Billericay, Essex, England. He had a childhood dream of being a veterinary surgeon, but couldn’t follow through on account of his grades. While in university where he was studying multimedia computing and marketing, Gandy worked for Auto Express delivering the latest Porsches and Jaguars to the track for testing. Luckily for us it was around this time, in 2001 that his friend and flatmate entered him into a modelling competition on ITV”S ‘This Morning’ which he won locking him in a contract with Select Model Management.

Photo Credit: Carousel Spaces

David entered the modelling industry at a time when male models had an extremely set and standard of physical appearance. Gandy did not fit into the frame of what a male model was meant to look like. His masculine physique stood in sharp contrast to the extremely skinny, almost feminine portraits of male models at the time.

It was Dolce & Gabbana, a brand that Gandy has stayed loyal to for over a decade that catapulted him into the modeling world with their ‘Light Blue’ fragrance campaign. The result was 11 million online hits and saw a 50-foot billboard of him displayed in Times Square. After that, David Gandy became a name that you could not ignore.

Gandy addressed his role in changing the ‘look’ of male models in the industry in his interview with ABC’s Amy Robach. “I didn’t follow the trend, I bucked the trends” he said.

When talking about the Dolce & Gabbana picture of 2006 he said  “I have a personal love of that picture, it changed my life. But as people said it changed the industry and that’s not an easy thing to do.”

He has  since then worked with female supermodels such as Gemma Ward, Scarlett Johansson, Gisele Bündchen and Naomi Campbell as well as male models Noah Mills, Tony Ward, Adam Senn and others

Mario Testino a name heralded at the height of legends amongst the fashion photographers of our time was heard referring to Gandy when he said,  “David has something of what the 1980’s supermodels have. He radiates health and positivity. I think he has what it takes to be very big. It’s exciting because it signifies a real shift in men’s fashion. The male model world is changing.”

In 2009 Gandy was selected for a BBC Four Special entitled, “Seven Photographs That Changed Fashion.”  Fashion photographer Rankin used Gandy to recreate ‘Fred with Tires’, originally shot by Herb Ritts in 1984.

Photo Credit: Elle

After breaking through the stereotypes early in his career, David Gandy hasn’t once slowed down. In 2010 he made male modelling history, twice. He became the first and only male model nominated for the BFC’s Model Of The Year award and the first male in his profession to appear on BBC1’s Friday Night With Jonathan Ross.

Gandy  was the only male model to walk the Union Jack catwalk at the close of the 2012 London Olympics.

David isn’t ashamed of admitting that he has used his foothold in the fashion industry to walk through many different doors. He is a man who chases his passions. In the past five years he has launched a signature line, David Gandy for Autograph with Marks & Spencer, he writes columns for The Telegraph and GQ, on everything from suits to sports cars, he has two apps, David Gandy Style Guide For Men and David Gandy Fitness and Training.

The male supermodel owns his own protein-based ice cream business, Wheyhey and a sock subscription business called, the London Sock Company. He also acquired footwear brand, David Preston.

He is equally active in his charitable work from participating in ‘Fashion for Relief’ fashion show  to raise money for victims of the Haitian earthquake, to being named the first celebrity ambassador for UK’s Battersea Dogs & Cats Home. Gandy participated in Marks & Spencer’s ‘Spark Something Good’ initiative in which hundreds of volunteers completed 24 projects over a 24-hour period throughout the UK.