Fast-Food Companies Are Killing the Twitter Game and It’s Paying Off

Don’t call yourself a millennial Twitter user if you don’t know about the ongoing beef between Wendy’s and Burger King.

There are only three reasons I spend so much of my waking hours on Twitter; firstly, (of course) the meme culture, to keep updated on political news and last, but most definitely not least, fast-food companies’ Twitter rivalries.

It’s no secret that social media has become one of the most effective marketing tools for brands. Companies who have good knowledge and understanding about specific social media outlets and its users can effectively use this tool to benefit themselves immensely.

This has been the case for numerous fast-food companies who have used Twitter to appeal to the younger audiences and in turn, create some very viral content.

Knowing your audience is extremely important and Wendy’s, Taco Bell and McDonalds know very well what kind of tweets are going to attract twitter user’s attention.

It’s quite widely-known that unlike Facebook, Twitter is a place for lighter and more comedic content which is why this marketing technique has proven to be so successful for these fast-food companies.

The fictional rivalries between the different food outlets and their hilarious interactions with each other, as well as their customers have been the highlights of my Twitter feed.

You might think that this is not the type of content that would compel you to eat at a particular restaurant, however don’t underestimate the wit of Wendy’s social media intern.

These tweets receive hundreds of thousands of likes and retweets meaning it is reaching millions of audiences across the globe. Wendy’s has over three million Twitter followers with Burger King and Taco Bell following close behind. It is clear that such large exposure will be benefiting the companies’ sales and profits enormously.

Being from Australia, a lot of these food outlets aren’t available in my country. Still, seeing these tweets and constantly hearing about these restaurants fuel my curiosity (not to mention jealousy) dramatically.

All I’m saying is, I know where my first stop will be when I visit the states.

And to all the fast-food Twitter accounts, I don’t know when all this started, but I’m glad it did.

Let us know what you think about this unique marketing style on social media, in the comments below.