“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH,” said LVMH CEO Arnault. “To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources”.
After months of hype, LVMH and Rihanna’s fashion venture is finally materialising. The superstar, whose full name is Robyn Rihanna Fenty, is set to present her first collection for the new label, which will be branded Fenty, later this month in Paris. The offering will span ready-to-wear and accessories, including shoes, sunglasses and jewellery. Rihanna herself will shoot some of the visual assets to accompany the launch of the label.
“Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” said Rihanna, in a statement, referring to LVMH Chairman and Chief Executive Bernard Arnault. “I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Rihanna’s Fenty Beauty line, launched in partnership with LVMH beauty incubator Kendo, generated €500 million in its first full year in operation, underscoring the power of the Barbadian singer.
Fenty is the first fashion brand launched from scratch by LVMH since Christian Lacroix was founded in 1987. Rihanna is the first woman to create an original brand at LVMH and the first woman of colour at the top of an LVMH Maison.
Will you be keeping an eye peeled for Rihanna’s LMVH collection?