CLICK – A Hint of What’s To Come

Great photographs can elicit thoughts, feelings and emotions when words simply will not suffice. Throughout history, there have been many important people in the field of photography who have used their cameras to catch a single moment in time to tell a story.

In this film, FIB examines some of the people and forces that helped pave the way for the great photographers of today, each of whom now challenge the image and fashion making world to accept new ideas of beauty and story telling. We hear from many leading current day artists, creative directors, fashion editors and advertising legends on how this art form and its pioneers shaped their lives.

But the art of a good fashion campaign of editorial isn’t set in stone; fashion photography, like art, has movements defined by its leading talents and the prevailing cultural zeitgeist. To understand them both a little better, and see how we arrived at where we are today, we’ve compiled a look back at some of the most important moments in the history of fashion photography over the past 100 years.


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Written by: Paul G Roberts
Annalisa Astarita 
Riley Hsiang