The common stereotypes surrounding ethical or sustainable fashion only five years ago , they might have evoked something made of rough-hewn hemp.
Today, the vision is probably closer to the wardrobe favoured by minimalist West Coast blogger types who wear earth tones and drive Teslaʼs.
Which is all well and good, except for the fact that there are plenty of people who care about how fashion effects garment labourers and the environment, and have more in common aesthetically with the teenage boys at the local skate park or see Off-White and Louis Vuitton’s Virgil Abloh as the coolest thing that’s ever happened in fashion.
So why canʼt sustainable be cool and edgy too? No reason right? FIB went in search of the latest developments in the field of Ethical fashion and took a look at the brands that are pioneering this rise.
FIB talks to fashion designer Peter Naughton on the rise and rise of ethical fashion and forces that appear certain to change the global fashion business at its core.
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