Technology is transforming the way we engage with brands and their products, and the boundaries between the virtual world and real life are becoming increasingly blurred. With the rise of the digital supermodel and CGI influencer, it’s unsurprising that these new technologies have been embraced by the fashion world.
In what can only be described as both an exciting and terrifying moment in fashion, Trashy Muse hosted an augmented reality and virtual avatar fashion show – the very first of its kind.
During Paris’ SS20 fashion week, the creative duo’s show was projected through the multiple digital screens that form EP7 Gallery. The show featured some of Instagram’s most prominent and eerily realistic CGI models, such as Shudu, Dagny and Trashy Muse’s very own Branded Boi, modelling digital fashion created by some of the social network’s most popular AR designers.
The Berlin-based pair incorporated the work of around 100 creators, enlisting 3D artists and creatives such as Anthony Rosati, NDA Paris and RELMS. Trashy Muse’s collection oozed Y2K, with low-rise jeans, diamantes, crop tops, body harnesses and body chains.
One of the most memorable looks from the show, was Rosati’s holographic tunic. The 3D garment was seen on a purple-skinned avatar in a digitally-rendered meadow where the character was encircled by giant iPhones playing the Nyan cat. For the look, the digital artist experimented with 3D fabrics and how they respond to light and movement. Pulling inspiration from retro-futurism, Rosati developed the virtual clothing from rendering software and various two-and-three-dimensional design techniques.
Despite having created digital fashion that exists exclusively online, Trashy Muse plan to increase their collective to incorporate real-life fashion designers and textile makers.
As the pair guarantee a “stronger mix between virtual and reality” in the future, I can only imagine that this is not the last we will see of the Blade Runner-esque, digital supermodels.
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