NACHO FIGUERAS – BLUE STEEL – RISE OF THE MALE SUPERMODEL

The epitome of tall dark and handsome, Ignacio, “Nacho” Figueras, is the Argentinian polo player that has turned heads in his campaigns for iconic brand Ralph Lauren. As of 2009 he was ranked as one of the top 100 polo players in the world, often dubbed as the “David Beckham of polo.”

Born on March 4th 1977 in Buenos Aires, Figueras fell in love with horses and he has been playing polo since he was 9 years old and turned pro at age 17. Playing all around Europe before he joined the White Birch polo team in New York.

As of 2001 he is captain of the Black Watch team which he co-owns with Neil Hirsch. However, it was one fateful night at a dinner party in the Hampton’s that saw Nacho truly thrust into the limelight. During the party he was approached by photographer, Bruce Webber, who shot all of Ralph Laurenʼs campaigns. To Nacho this seemed like a great chance to earn some more money for polo equipment.

‘That was very useful, as it meant I could afford better horses, and without the horses youʼre no player’.

In 2000 he posed for his his first ad for the brand and now he is everywhere, on buses, billboards and posters and it is almost impossible to open a magazine without seeing an image of him. Figueras is almost an uncanny match to Ralph Laurenʼs logo and Lauren himself must have recognised this as it wasnʼt long before he became the face of the Ralph Lauren Black Label in 2005 and he has been under contract with them ever since.

BLUE STEEL NEW NETFLIX FILM SERIES

In this Netflix Original Series presented by Male Supermodel David Gandy we explore the emergence of a new kind of God, with the rise of the male Supermodel. Whatʼs the recipe for a male Supermodel ?A dash of charm, 5% body fat and shredded muscles, a boatload of raw sex appeal, and a decent sprinkle of really good luck.

The ensemble cast of Blue Steel have that something special that has allowed them to stand toe to toe in an industry dominated by the Glamazons of the opposite sex. They are trailblazers and trendsetters. They have both set and broken records for their sex in the business. Most of whom fell into the industry quite by accident, theyʼve left some deep imprints along the way, altering the perception of male beauty standards. The men depicted within this series have more than their faces on billboards, and names sewn into the fabric of brands. They have built legends and left legacies, and itʼs precisely why they deserve to be called ‘Supermodelsʼʼ just like their famous female counterparts.

A New Netflix Original Series, Presented by David Gandy Featuring the lives and legends of :
John Pearson
Mark Vanderloo
Markus Schenkenberg
Tyson Beckford
Tony Ward
Travis Fimmel
Nacho Figueras
Werner Schreyer
Alex Lundqvist
Andreja Peyjic
And of course David Gandy

EDITED BY Erin Hunt NARRATION Annalisa Astarita

You can see all the episodes of Blue Steel by subscribing to fashionindustrybroadcast.com