John Pearson – BLUE STEEL – The Rise Of The Male Supermodel

John Pearson is a modelling icon with a successful career that has spanned over 30 years. Deemed the worldʼs first ever “Male supermodel” by the UKʼs Sunday Times with his iconic appearance in George Michaelʼs “Freedom” video alongside Cindy Crawford, Linda Evangelista, Christy Turlington, Naomi Campbell and Tatjana Patitz .

In the last half-decade alone, Pearson has worked his Blue Steel in the pages of Vogue Italia and Interview, flaunted salt-and-pepper hair in youth-driven indie mags like VMAN, Hercules and Arena Homme +, and put teenage waifs to shame on the Prada runway.

The father of three, whoʼs been married for 22 years to Alison Edmond, well-known stylist — even has a fan page in the blogosphere and a burgeoning presence on Instagram. Pearsonʼs impressive client list includes Burberry, Calvin Klein, Donna Karan, Ralph Lauren, Valentino, Guy Laroche, The Gap, Banana Republic, GQ, LʼUomo Vogue and Vogue Hommes.

The only man to appear editorially in American GQ for over three dec/des, Pearson works continually with the industryʼs greatest photographers including Steven Meisel, Mario Testino, David Bailey, Peter Lindbergh, Bruce Weber, Patrick Demarchelier, Helmut Newton, Arthur Elgort, Mikael Jansson, Michael Thompson and Ellen von Unwerth.


In this new Original Series presented by Male Supermodel David Gandy we explore the emergence of a new kind of God, with the rise of the male Supermodel. Whatʼs the recipe for a male Supermodel ? A dash of charm, 5% body fat and shredded muscles, a boatload of raw sex appeal, and a decent sprinkle of really good luck.

The ensemble cast of Blue Steel have that something special that has allowed them to stand toe to toe in an industry dominated by the Glamazons of the opposite sex. They are trailblazers and trendsetters. They have both set and broken records for their sex in the business. Most of whom fell into the industry quite by accident, theyʼve left some deep imprints along the way, altering the perception of male beauty standards. The men depicted within this series have more than their faces on billboards, and names sewn into the fabric of brands. They have built legends and left legacies, and itʼs precisely why they deserve to be called ‘Supermodelsʼʼ just like their famous female counterparts.

A New Original Series Featuring the lives and legends of :
John Pearson
Mark Vanderloo
Markus Schenkenberg
Tyson Beckford
Tony Ward
Travis Fimmel
Nacho Figueras
Werner Schreyer
Alex Lundqvist
Andreja Peyjic
Lucky Blue Smith
Jordan Barratt
And of course David Gandy.

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