A Digital Clothing Collection: The Trevor Project x Animal Crossing

The Trevor Project shows support for the LGBTQ+ community through the release of a digital clothing collection on Animal Crossing: New Horizons.

Earlier this month, The Trevor Project launched a digital clothing collection for Nintendo’s game. This was in line with September being National Suicide Prevention Month.

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It's #WorldSuicidePreventionDay, and you can raise awareness for suicide prevention safely during this pandemic with our new @animalcrossing_official digital clothing collection! ? #AnimalCrossing is one of the most popular games released this year, selling 22.4 million copies since its release on March 20. About 10% of all gamers over 18 identify as #LGBTQ ? With significant decreases in in-person support systems, playing @animalcrossing can create feelings of belonging, community, and safety that empower LGBTQ youth ? Players can access the bright and colorful clothing collection by using the creator code: MA-7248-1702-1536 or searching the Custom Design Portal inside Abel Sisters for the item title (e.g. “TRVR Overalls”) ? And remember, if you or someone you know is in crisis, reach out to us for support 24/7 at 866.488.7386 ??text, chat & TrevorSpace available too- link in bio????? #WSPD2020 #YouAreNotAlone #animalcrossingnewhorizons #suicideprevention

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Designed via NookPhone, those who wear the clothes are indicating their support for the LGBTQ youth. Already available for download, the collection includes a range of upper wear, from tank tops to hoodies to overalls. Additionally, a knit cap and cap is also available to complete the fit.

Photo Credit: The Trevor Project


Why Animal Crossing: New Horizons?

ACNH gained immense popularity during lockdown. The video game allows players to enter a virtual island and build a life there. Furthermore, players are able to connect through the game’s recent ‘Dream’ feature and across social media. Significantly, ACNH became the second best-selling Nintendo Switch game, selling over five million copies in its first month.

Jonathan Silberman, The Trevor Project’s Senior Designer and Web Lead told Mashable:

ACNH has a very loyal and engaged fanbase. It also serves as a safe and supportive space for young people to curate their world and connect with their friends.”

Players have taken to Twitter to show their support:

The Trevor Project’s ACNH collection aims to raise awareness for suicide prevent best practices. A recent Nielsen study revealed that of all gamers over 18, 10% identify as LGBTQ+. As a result of COVID-19 and increased worldwide isolation, many have lost positive social connections.

The Trevor Project is a non-profit organisation that provides crisis intervention and suicide prevention services to LGBTQ+ youth under 25.

Those wishing to download the clothing collection can do so via the creator code: MA-7248-1702-1536 or by searching the item title in the Custom Design Portal.

Find out more here.

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