K-pop’s BTS Breaks YouTube Record With ‘Butter’

K-pop septet BTS’ brand new single, ‘Butter’, is a hit on every platform. The YouTube clip ended its first week as the most watched video on YouTube. This included fans in every nation.

Credit: NME

The views which ‘Butter’ has accumulated over the first week of its release will assist the group in earning a weighty position on Billboard’s Hot 100 next week. Plays on the site are counted into where a track ranks, alongside actual downloads, streaming numbers and radio play. ‘Butter’ is expected to debut in first place on the all-genre tally. If so, the track will become BTS’ fourth leader on the chart and their first song to open in first position.

Topping the Ranks

Credit: Forbes

BTS are frequently ranked amongst the most successful act on YouTube, with their name typically appearing inside the hosting site’s weekly ranking of popular musicians. The K-pop phenomenon’s most recent single, ‘Butter’, has had an equally astounding response, with the group collecting 549 million plays since the single dropped on 21 May 2021. BTS’ ‘Butter’ has been out and breaking records for over one week now.

As predicted by anyone who’s remotely interested in pop music, the track exploded onto the scene. It started breaking records immediately. In its first 7 days on Spotify, the single collected 99.37 million streams. It’s earned the title of the fastest song to hit 100 million streams in Spotify history and the biggest first week ever, according to the stream counter. The release of ‘Butter’ has beaten out the second most popular artist on Youtube, Alka Yagnik, more than five times over. The K-pop kings saw their catalog views increase by over 196% week-over-week overall.

BTS’s latest monster release is in a very, very distant first place among all the most popular videos on YouTube in the past week, as the title that winds up at No. 2, Jubin Nautiyal’s “Lut Gaye,” only managed to earn 41.4 million plays in the most recent tracking frame.

Source: Forbes

Whether or not BTS can dethrone Olivia Rodrigo’s streaming monster ‘Good 4 U’ on the Hot 100 remains unclear. Fans will be awaiting for the charts to refresh this week, with a tight race for first place. 

Check out the official clip for BTS’ ‘Butter’ below:

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