Stella McCartney’s Autumn 2021 collection is, according to the designer herself, her most animal-friendly and sustainable line to date.
Founded 20 years ago, fashion house Stella McCartney has led the charge when it comes to animal rights, avoiding the use of animal leather, feathers and fur since its inception.
Now, the designer’s most recent collection, titled Autumn, has upped the ante. The line was made using 80% sustainable and eco-conscious materials, the joy and optimism of the collection reflected in vibrant colour and pattern. Econyl recycled nylon, Koba faux fur, sustainable beechwood, forest-friendly viscose, and recycled old-stock fabrics are featured in the designs.
Additionally, Autumn‘s accompanying photoshoot and nature mockumentary are designed to spread the message that animals are humanity’s equals. The collection features sweatshirts, boots, belt bags, cardigans, jackets, dresses, and updated versions of the famous Falabella bag.
Speaking to Vogue on the fashion industry’s impact on the environment, McCartney said,
“As an industry, we have to measure our environmental footprint, and at Stella, our goal is to reduce that footprint, not to replace it. In order to be truly sustainable in any business, your model has to have self-imposed limitations. We aren’t perfect by any means and we are always looking to improve our means of sourcing. Right now, for example, we are running regenerative farming pilot tests.”
The designer is also helping to push forward a petition by the Humane Society to ban fur farming worldwide. According to the Humane Society, around one hundred million animals are bred and killed on intensive fur farms each year for the purpose of supplying the fashion industry.
On the anti-fur initiative, McCartney said,
“So many brands are going fur-free, which is a huge step in the right direction, but it’s not enough — fur is still being used at every level of the industry. While big fur coats are reserved for a specific customer at a specific price point, fur trims and key chains are everywhere and they often come from wild rather than farmed animals. It’s the opposite of glamorous; the way the animals are farmed and killed is barbaric, so why do it? Especially when the alternatives are so realistic.”
This has never been more important, in light of Covid-19 being a zoonotic disease. You can sign the petition here.
It’s not all doom and gloom, however, as McCartney has chosen humour and levity to get her message across. And the collection certainly doesn’t take itself too seriously, boasting plenty of bold and eye-catching designs.
Take a look at some of the joyful new collection below:
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