Ooh Media and P&G Come Onboard the Sydney Gay and Lesbian Mardi Gras

It’s Pardi-Gras time again. In under two weeks, Sydney’s Mardi Gras festival is kicking off its stunning display of pride. The world-famous parade kicks off on March 5th at the Sydney Cricket Ground – in a stunning display of passion and advocacy for equal rights.

Credit: Sydney Gay and Lesbian Mardi Gras

This year’s Sydney Gay and Lesbian Mardi Gras Parade 44th celebration is held at the SCG, is set to feature over six thousand marchers and over one hundred and fifty floats this year.

Parade favourites such as the Dykes on Bikes, 78ers, First Nations are all on the schedule for attendance. Due to ongoing covid restrictions, a ticketed event is in place for this year’s festivities. For those at home, the entire parade is being broadcast on ABC.

The organisers explain in a statement,

 “The display of queer extravagance has been lighting up Sydney for over four decades, and we’re back to shine a spotlight on our communities at the SCG, and to those watching live around the globe”.

The annual Progress Pride Flag Raising Ceremony kicks off the Sydney Gay and Lesbian Mardi Gras Festival on Friday, March 18, at 6 p.m at Sydney’s Town Hall.

Ooh Media becomes official 2023 Partner

Credit: GQ

Ooh Media is recently on board as the official Out of Home media partner for the Sydney Gay and Lesbian Mardi Gras and Sydney World Pride 2023. This three-year agreement comes as Ooh prepares to launch a broader diversity and inclusion strategy. The group is making an effort to recognise the value and significance of difference throughout its organisation.

Ooh is now promoting the event in collaboration with the Sydney Gay and Lesbian Mardi Gras and Sydney World Pride 2023. Next year’s celebration expects to be the largest event held in the city since the 2000 Olympic Games; a first for the southern hemisphere.

Sydney World Pride CEO Kate Wickett explains, “Sydney World Pride 2023 will be the biggest event Sydney has hosted since the 2000 Olympics. We are thrilled to have Ooh on board as partner to help showcase our amazing festival of celebration, creativity, and inclusion, as we welcome people from around the world to Sydney.”

Mardi Gras 2022 Campaign

The first campaign for Sydney Gay and Lesbian Mardi Gras, with over 60 events, launched across  Sydney on Friday. Promotion for Sydney World Pride 2023 begins soon.

Credit: Mumbrella

Ooh chief people and culture officer, Raechel Gavin says,

“The Sydney Gay and Lesbian Mardi Gras is an institution and with Sydney World Pride 2023, the eyes of the world will be on the harbour city. We are strongly aligned with its mission and are proud to be the official Out of Home Media partner for the next three years.”

Sydney Gay and Lesbian Mardi Gras CEO, Albert Kruger adds that “Mardi Gras’ history has been stamped into our nation’s collective conscience through ground-breaking visuals across different mediums – art, video, costumery and performance. We are delighted to partner with Ooh Media who are innovative leaders in the Out of Home space to amplify our message of diversity, inclusion and celebration around Australia.”


Credit: Sydney Gay and Lesbian Mardi Gras

Procter & Gamble (P&G) has also introduced a three-year partnership with Sydney Gay and Lesbian Mardi Gras (Mardi Gras), ahead of the parade on 5 March. It continues through Sydney World Pride, 2023.

As part of this collaboration, P&G’s Pantene, Fairy, Oral-B, Gillette, and Olay brands will co-create content with the goal of raising awareness about the various issues faced by members of the LGBTQIA+ community and driving a call to action from the broader community. The campaign, #LeadWithLove2022 rolls out between February and March 2022.

P&G Australia, New Zealand senior vice president and general manager P&G Australia Kumar Venkatasubramanian says,

“We are proud to partner with Sydney Mardi Gras, to help bring visibility, raise awareness and break down bias for the LGBTQIA+ community. We are committed to championing LGBTQIA+ visibility that accurately and authentically portrays sexual orientation, gender identity and expression.”

For more Mardi Gras news, visit the official Sydney Gay and Lesbian website here.

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