Aimee Song (pronounced ah-mee) is an American fashion blogger and designer. I would go as far as to say, she was the original fashion blogger.

Credit: Instagram

Hand selected by the BOF (Business of Fashion) editors, Aimee Song is successfully growing her fashion empire. AK.A – “Song of Style’.


Not only is Song of Style an online shop, but it is also a blog. In this video diary, Aimee talks about fashion, makeup, home renovation, travel, food, skincare, therapy, and more recently; documents her pregnancy and birth journey. She has over 350 thousand subscribers and 6.7 million followers on Instagram. It is no wonder that Aimee is a member of Forbes 30 under 30 and Forbes Top Fashion Influencers.


Her blog, initially, was a forum to share her interior design aesthetic and portfolio shoots unexpectedly took off. Her Instagram account now boasts a cult following. And her jewellery and clothing lines, accompanied by her interior design business are a curated collection of joy. Her background in interior architecture plays into her innate understanding of colour, shade, light, and movement. Something we see across her own personal fashion and clothing line.

“Despite my love of early social media sites and exploring how they were used to foster connections, I never actually planned on becoming a blogger – let alone named as one of the most influential bloggers by the same fashion magazines that have always inspired me”.

Aimee song in her book ‘Capture Your Style’.

Credit: Instagram

Aimee’s profile continues to rise around the world. Born and raised in California her pieces embody warm weather and laid-back styling. Her ability to diversify her revenue streams in jewelry, apparel, and social media make Song a true fashion influencer.

Song has featured in numerous high-profile publications, including the New York Times. Her book ‘Capture Your Style‘ is a NY Times bestseller and is the very first how-to Instagram guide.

What began merely as a passion project on the side, is now Song’s full-time job. After being a mum to her little boy Teo of course.

Keep an eye out for FIB’s next fashion influencer of the week, but in the meantime, check out Song of Style on youtube and Instagram.

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