Lil Nas X, the famous rapper, songwriter and singer, has been announced as the newest Yves Saint Laurent Beauty ambassador. Following the footsteps of other LGBTQI+ supportive celebrities, Troye Sivan, Barbie Ferreira, and Indya Moore, the collaboration is excited to present its new sparkle.
Lil Nas X is one of the hottest pop singers in the world. Aside from his musical talents, his bold and unique personal style is also influential. He will first feature in the campaign, “Rouge Pur Couture: The Bold” lip product and “Lash Clash” mascara. The shining blue eyeshadow and blinged grills perfectly show the “passion, creativity, and fearless attitude”.
As the US brand ambassador, X will also appear on a series of YSL content on US digital media and promote the famous men’s fragrance of the brand, ‘Y’. The photos showcase X’s brave and confident characteristics that match the brand’s idea well. With the simple natural scene in the background, the charm and the specialties of the products and X himself stand out and catch people’s attention easily.
Utilising his powerful influence in music, X will also publish a new track to celebrate and promote this collaboration. As the owner of multiple trending songs on the rank, the unreleased song is worth the wait. Not to mention the way how X will combine his personal style and the YSL collaboration together.
“I’m happy to be a part of something so unique and groundbreaking,” Lil Nas X says. “Shout out to YSL for embracing me and my campiness and for inspiring change for the next generation of beauty.”
YSL Beauté US General Manager, Laetitia Raoust also says, “The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the next generation of beauty.”
The collaboration of Lil Nas X x YSL Beauty is to encourage the “transformative power of beauty, inspiring independent self-expression for individuals and communities driven to change the world”. The partnership brings one of the most exciting collections as well as a never-heard-before hit song.
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