Who better to promote love other than our most loved artist and our most loved luxury jewellery brand? The answer, there’s absolutely no one that can pull this campaign off better!

Credit: Fashion Gone Rogue

As Tiffany & Co. continues their partnership with Beyoncé, a new collection comes into the spotlight. And it’s coming with a new campaign, featuring the world-famous pop icon. The “LOSE YOURSELF IN LOVE,” collection campaign shows the musician wearing some of the house’s latest jewelry – promoting everything she is – self-love and confidence.

Tiffany & Co.’s executive Alexandre Arnault says“An exploration of fearless creativity. ‘LOSE YOURSELF IN LOVE’ embodies the beauty of self-love and empowered elegance. Beyoncé is an inspiration to so many because she embodies these qualities.”


From what we’ve seen so far, this collection is definitely something we don’t want to miss out on. According to HYPEBEAST, the images present Beyoncé wearing standout accessories from the Tiffany T, Tiffany HardWear, Tiffany Knot and the new Tiffany Lock collections. Apparently, a custom Tiffany HardWear necklace, designed exclusively for the campaign appears. It took over 40 hours to make.

Via Tiffany & Co.’s Twitter account, Queen Bey says: “I am honored to continue the partnership with Tiffany & Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.”

But this campaign is promoting more than love and confidence. The “LOSE YOURSELF IN LOVE” campaign was also constructed to highlight Tiffany Atrium. Wondering what that is? Well, Tiffany Atrium is the label’s new social impact platform. It sets out to support underrepresented communities with a scholarship program.

And in addition to these images, Tiffany & Co. will be debuting a film campaign accompanied by Beyoncé’s latest track “SUMMER RENAISSANCE” next month.

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