Tommy Hilfiger is set to return to New York Fashion Week after three years. The collection “See Now, Buy Now” is scheduled to present on Sunday, September 11 for the Fall 2022 season.

Credit: Giovanni Giannoni

The American designer Tommy Hilfiger is back with a splendid and ambitious event. The event presents interactive experiences with the great diversity of New York’s landscape. The location is at Skyline Drive-In in Brooklyn. If you could not attend the event, they will also have live streaming on the gaming platform Roblox.

Tommy Hilfiger has collaborated with Roblox since 2021. The last event “TommyPlay” is the best example to show the combination of fashion and the digital industry. And the collaboration is going to be bigger and greater this time to present the large Tommyverse. With the avatars donning on Roblox, the users and audiences can feel the whole refreshed and revitalized experiences of the brand.

The brand’s partnership with the multiverse gaming platform helps people to overcome the COVID-10 pandemic and the distance. Thanks to the collaboration, people can save money and time to buy more items online.


Credit: Business Wire

“My heart immediately went to New York’s iconic creative culture when I thought about where to launch our return to fashion week,” Hilfiger says.

“This is where fashion, art, music and entertainment were all coming together when I first started in the industry. And today, it is still this approach that inspires me to engage with cutting-edge communities building new creative experiences. This season is all about the collision of my favourite archival inspirations with new live event concepts and virtual worlds.”

The “See Now, Buy Now” model of Tommy Hilfiger first debuted at New York Fashion Week in 2016. And the Fall 2022 collection will continue the model. The items that appear on the runway will be available to purchase globally. Besides, some exclusive digital products are available to Roblox users.

The grand comeback Hilfiger’s show at New York Fashion Week will show the collection with a “phygital” show and make the connection with audiences through “moments of spontaneous creativity”. For more information about the event, stay tuned to Tommy Hilfiger’s website and social media.

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