In a world where flashy logos and conspicuous consumption have long dominated the fashion landscape, a new trend has been quietly gaining momentum – stealth wealth.

Credit: Medium

This style is characterised by understated luxury, with a focus on quality over quantity, timeless pieces, and classic silhouettes. The look is achieved through tailored coats, shirts, and trousers in neutral tones, and investing in fewer but higher-quality pieces that are made to last. A discerning eye for quality and authenticity is crucial to achieving this style.

What is Stealth Wealth?

Credit: Glamour

Some of the most popular brands associated with stealth wealth include Bottega Veneta, Céline, and The Row. These brands offer understated elegance with minimal branding, allowing individuals to showcase their style and sophistication without drawing too much attention to themselves.

Other brands popular with the stealth wealth crowd include Hermès, Chanel, and Louis Vuitton, which are known for their timeless designs and impeccable craftsmanship. Those who embrace stealth wealth, however, tend to opt for more understated designs from these brands.

Luxurious cashmere brands like Loro Piana and Brunello Cucinelli are also popular among fashion enthusiasts who embrace stealth wealth. Their high-quality materials and attention to detail have made them well-known. Minimalistic designers like Jil Sander, The Row, and Max Mara, who prioritise clean lines and timeless silhouettes, also appeal to those who embrace this style.

Sounds familiar?

These examples from popular culture and celebrity lifestyles demonstrate the growing trend and how to get the look. From the TV show “Succession” to Sofia Richie’s wedding, the concept of understated luxury has become increasingly popular in recent years. Celebrities like Gwyneth Paltrow have embraced this style, demonstrating that it is possible to exude sophistication and confidence without flashy logos or conspicuous consumption. Find out more about these influences and their impact on the stealth wealth trend here.

Credit: Instagram @sofiarichie

Sofia Richie, the daughter of Lionel Richie, has gained a reputation for her fashion sense. Her style perfectly embodies the stealth wealth style. Her outfits often include classic pieces such as tailored blazers, high-waisted trousers, and minimal accessories. This gives her an air of sophistication and confidence, exuding a timeless aesthetic.

While she has been vocal about her collaboration with Chanel, her wedding looks have caught everyone’s attention. With many lauding her for representing a more refined and classy type of wealth compared to the Kardashians. Although she established a TikTok following during her wedding weekend to showcase her luxurious looks. The irony of her quiet luxury, heavily trending on social media, is quite amusing.

However, her refined and elegant approach to fashion has left a lasting impression on many, especially since it defies the public’s expectations of an ostentatious display of wealth.

Want the Look?

All things considered, embracing stealth wealth doesn’t necessarily have to come with a hefty price tag. There are several affordable brands that offer similar designs to luxury fashion brands. Everlane, DISSH, Uniqlo, COS, Mango, Zara, and H&M are popular affordable alternatives.

For example, instead of investing in a Bottega Veneta bag, consider purchasing a similar style from Mango or Zara. Similarly, instead of a Chanel tweed blazer, affordable options are available from brands such as H&M or ASOS.

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