Future Dusk is the colour of 2025. The news was first announced by WGSN and Coloro, the global authorities on consumer and design trends, and the future of colour.
Meet Future Dusk (129-35-18). It’s a captivating blend of deep purple and blue that exudes an air of mystery and intrigue. This colour possesses a wide range of versatile applications across multiple industries. The hue is also gender-neutral, making it an excellent choice for a variety of uses. In addition, it will work well in both matte and shiny fabrics, adding depth and texture to garments.
The increasing interest in AI, the metaverse, and space exploration has contributed to the prediction of Future Dusk. According to Coloro and WGSN’s framework, this prediction reflects many forthcoming shifts. Shifts in sectors such as technology, society, politics, the environment, industry, and creativity.
As we enter this period of immense change, the hue is perfect for evoking a sense of transformation and otherworldliness. Metallic finishes can enhance the celestial feeling of this colour, whether in beauty products, consumer tech, or 3D renderings.
Whether used as a statement colour or a subtle neutral, it’s sure to impress. Future Dusk will be one of the key transformative colours in directing the metaverse, fantasy, and imagination.
Urangoo Samba, head of colour for WGSN, commented:
“In the near future, the lines between reality and fantasy will become more blurred than ever – Future Dusk is an immersive and transformative colour, aligned with this direction. This dependable blue will be essential to reinforcing a sense of trust and stability, but as a purple it also carries an imaginative quality that will dynamically power the creation of new futures.”
On May 24th, Coloro and WGSN will unveil their five key colours for the SS25 season in a webinar. We can’t wait to see what other exciting hues will be featured.
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