Adidas and Fear of God Athletics have recently made an exciting announcement, revealing their forthcoming collaboration scheduled for the latter half of 2023. This partnership aims to merge Adidas’ unparalleled expertise in sportswear with Fear of God’s captivating design aesthetic.

Credit: GQ

What Can We Expect?

We can anticipate a brand-new collection of athletic apparel and footwear, seamlessly blending performance and style, as a result of this collaboration. Although specific details about the products and designs have yet to appear.

Jerry Lorenzo, the founder of Fear of God, also holds the esteemed position of Global Head of Adidas Basketball. As a result, this partnership will also feature basketball footwear designed to be sported by select NBA athletes affiliated with Adidas. The prospect of witnessing renowned NBA players donning these exclusive Adidas creations further amplifies the anticipation surrounding this collaboration. The anticipation surrounding this collaboration is palpable among sneaker heads and fashion enthusiasts alike.

We were given a sneak peak of sneakers from the collection at the debut runway show at the Hollywood Bowl on April 19th alongside the label’s 8th collection.

Credit: Hypebeast

Lorenzo will be working closely alongside Adidas’ esteemed design team to bring the collaboration to life. This is a strategic alliance on behalf of Adidas. Hopefully Fear of God’s influential position within the fashion and streetwear realm will further strength Adidas’s foothold in the industry.

Having parted ways with Kayne West, Adidas now seeks to fill the substantial void in sales left behind from the Yeezy Line. A reported 448 million US dollars according to the brand’s Q1 2023 results. However, replicating West’s immense popularity and sales figures will be an arduous task for any brand.

The Fear of God x Adidas collaboration has become a highly awaited event. Fans and followers of both brands eagerly anticipate future updates and announcements regarding this monumental collaboration.

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