Bally, the esteemed Swiss luxury fashion house founded in 1851 by Carl Franz Bally and Fritz Bally, has announced its new global ambassador: Roy Wang, 22-year-old Chinese singer-songwriter and actor. With a substantial following of over one million on Instagram, Wang’s association with the brand will attract a younger audience.

Credit: Essential Homme

As Bally prepares for its Fall collection, their ads are set against the picturesque backdrop of Switzerland.

Additionally, Roy Wang had the chance to visit Villa Heleneum, the Bally Foundation’s art and cultural centre. This collaboration highlights the brand’s connection with artistic expression, adding a distinctive touch to their campaign.

As the new global brand ambassador, Roy Wang will also appear in regional festivities like Chinese Valentine’s Day and Lunar New Year on behalf of the brand.

This move is undoubtedly a strategic step by Bally to further solidify its presence in the Chinese market while expanding its appeal to the younger generation worldwide.

Discover the curated edit of Fall/Winter 2023 styles featured on Roy Wang here.

After Rhuigi Villaseñor’s tenure as creative director from 2022 to 2023, Simone Bellotti has taken on the role. All eyes are on him as he gears up to debut his first collection during Milan Fashion Week this September. Theres a buzzing anticipation, as we wait eagerly to see how Gucci alumn will fit within the brand.

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