The Louis Vuitton family has just added another member. Felix from Kpop boy group Stray Kids has announced his signing with the French label joining other Kpop idols such as BTS’ J-hope and New Jeans’ Hyein.

Credit: Louis Vuitton

Fans of the boy group Stray Kids know Felix as the group’s rapper, now he can add LV ambassador to that list.

According to an article on Women’s Wear Daily, the Australian born Idol was discovered by Louis Vuitton’s artistic director of women’s collections, Nicolas Ghesquière’s.

“I am thrilled that Felix is joining Louis Vuitton as House Ambassador. I discovered Felix when I presented my Prefall collection in Seoul. It instantly clicked between us. He is really talented, I love his energy, his unique personality and his audacious sense of style,” he says.

The article also notes Felix’s appearance at Ghesquière’s 2024 cruise show for Louis Vuitton, on the Italian island of Isola Bella in May. The designer had also dressed the K-pop idol for Lollapalooza Paris 2023.

The offical announcement was posted to Louis Vuitton’s Twitter on the 22nd of August with the post featuring a shoot with Felix decked out in LV.

BTS’ J-hope, NewJeans’ Hyein, and GOT7’s Jackson Wang are a few more of the K-POP celebrities to join Louis Vuitton in the last few years.

NCT’s Jeno recently became the first male global ambassador for Italian luxury fashion business, Ferragamo, in May. Meanwhile, NewJeans’ Haerin has become the latest brand spokesperson for Dior.

Fans are in awe of the Felix’s new photos, excited to see their favourite idol in the spotlight. We can’t wait to see what looks Felix will pull off next.

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