Fashion is an ever-evolving industry that reflects the cultural and social changes of a nation. Australia, with its unique blend of diverse influences and rich heritage, has produced several renowned fashion brands who have enjoyed continued growth and success domestically as well as internationally. 
Credit: PaperCity Magazine
Scanlan Theodore has emerged as a prominent player in the Australian fashion scene, and a brand who could one day become the 2nd billion dollar Australian owned brand.
This review delves into the history of Scanlan Theodore, tracing its humble beginnings to its current standing as an internationally recognised brand. Additionally, it explores the brand’s store locations and its global expansion efforts, showcasing its impact on the fashion industry.

I. Origins and Founding:

Scanlan Theodore was founded in Melbourne, Australia, by Gary Theodore and Fiona Scanlan in 1987. The duo shared a passion for creating elegant, contemporary designs that catered to the modern Australian woman. The brand’s inception coincided with a period of cultural and economic transformation in Australia, as the nation embraced a more cosmopolitan and globally connected identity. Fiona Scanlan would later exit the business leaving Theodore as the sole owner.

II. Early Success and Expansion:

Credit: Broadsheet
Scanlan Theodore quickly gained recognition for its unique aesthetic, characterised by clean lines, luxurious fabrics, and innovative design details. The brand’s early success led to the opening of its first standalone store in Melbourne’s iconic Chapel Street in 1987. The store’s location in one of Melbourne’s premier shopping precincts provided the brand with significant visibility and access to a fashion-conscious consumer base.

III. Store Locations in Australia:

1. Melbourne: As the birthplace of Scanlan Theodore, Melbourne remains a significant hub for the brand. In addition to its flagship store on Chapel Street, the brand expanded its presence with boutique stores in key locations such as Collins Street and Chadstone Shopping Centre.

IIII. Sydney:

Recognising the importance of Australia’s largest city, Scanlan Theodore established multiple stores in Sydney. The brand’s flagship Sydney store is located in the prestigious Queen Victoria Building, while other locations include Paddington, Bondi Junction, and Chatswood Chase.

V. Other Australian Locations:

Scanlan Theodore expanded its reach beyond Melbourne and Sydney, opening boutiques in other major cities such as Brisbane, Adelaide, and Perth. These strategic expansions allowed the brand to engage with a broader customer base while solidifying its national presence.

IV. Global Expansion:

Credit: Behind the Scenes NYC
1. United States: Scanlan Theodore took its first step toward global expansion in the early 2000s by opening stores in the United States. New York City became the brand’s international flagship location, with a store in the trendy SoHo neighbourhood. The brand’s sophisticated designs resonated well with American consumers, leading to the opening of additional stores in Los Angeles, Miami, and other fashion-forward cities.


Recognising the growing influence of the Asia-Pacific region, Scanlan Theodore expanded its footprint into key markets such as Singapore, Hong Kong, and Malaysia. These locations provided the brand with access to a diverse and fashion-savvy consumer base, enabling it to establish a strong presence in the region.


To further enhance its brand identity and extend its reach, Scanlan Theodore has engaged in notable collaborations with influential designers and artists. These collaborations have allowed the brand to infuse its collections with fresh perspectives and expand its appeal to a wider audience.

Dion Lee:

In 2014, Scanlan Theodore collaborated with acclaimed Australian designer Dion Lee. The partnership resulted in a capsule collection that showcased Lee’s architectural and innovative approach to fashion, while maintaining the brand’s signature aesthetic.

Romance Was Born:

In 2016, Scanlan Theodore collaborated with Australian label Romance Was Born, known for its vibrant and whimsical designs. The collaboration brought together the distinct creative visions of both brands, resulting in a collection that celebrated individuality and self-expression.

Artistic Collaborations:

Scanlan Theodore has also collaborated with artists to create unique and limited-edition pieces. These collaborations have allowed the brand to explore the intersection of fashion and art, adding an element of exclusivity and creativity to its collections.

Recognition and Influence:

Scanlan Theodore’s commitment to quality craftsmanship, attention to detail, and contemporary design has earned the brand numerous accolades and a loyal following. Its garments have been worn by influential figures, including celebrities, politicians, and members of the royal family, further amplifying its global recognition.
Scanlan Theodore has garnered attention from various famous personalities across the globe. While it is challenging to provide an exhaustive list, here are some notable individuals who have been spotted wearing Scanlan Theodore:
  – Cate Blanchett: The renowned Australian actress has been seen wearing Scanlan Theodore on multiple occasions, including red carpet events.
– Nicole Kidman: The acclaimed actress and producer has been photographed wearing Scanlan Theodore designs, showcasing her support for the brand.
 – Miranda Kerr: The Australian supermodel has been spotted wearing Scanlan Theodore’s stylish and elegant pieces.
  – Rose Byrne: The Australian actress, known for her roles in films like “Bridesmaids” and “Spy,” has been seen wearing Scanlan Theodore’s sophisticated designs.

Royal Family Members:

  – Kate Middleton, Duchess of Cambridge: The British royal has been photographed wearing Scanlan Theodore during her visits to Australia. Her support has significantly boosted the brand’s global visibility.
Credit: Herald Sun
  – Princess Mary of Denmark: The Tasmanian-born Crown Princess of Denmark has been seen wearing Scanlan Theodore, showcasing her affinity for Australian fashion.

Influencers and Fashion Icons:

  – Margaret Zhang Editor of Vogue China: The influential fashion blogger, stylist, and photographer has been seen wearing Scanlan Theodore’s designs and has collaborated with the brand on various occasions.
  – Christine Centenera Vogue Australia Editor in Chief: The renowned fashion editor and stylist, known for her work with Vogue Australia, has been spotted in Scanlan Theodore outfits.

Runway Presentations:

Credit: Fashion Journal
Scanlan Theodore has showcased its collections at prestigious fashion events, including Mercedes-Benz Fashion Week Australia. These runway shows have provided a platform to showcase the brand’s latest designs and solidify its position as a leading Australian fashion label.
International Presence: With its expansion into international markets, Scanlan Theodore has been instrumental in putting Australian fashion on the global map. Its success has paved the way for other Australian brands to enter the international fashion scene, contributing to the country’s reputation as a creative and innovative fashion hub.

Sustainability and Ethical Practices:

Credit: Assembly Agency
In recent years, Scanlan Theodore has embraced sustainability and ethical practices, reflecting the growing consumer demand for responsible fashion. The brand has made efforts to reduce its environmental impact by implementing sustainable sourcing, using eco-friendly materials, and supporting ethical manufacturing processes.
Scanlan Theodore’s journey from a Melbourne boutique to an internationally recognised fashion brand is a testament to the talent and vision of its founders, Gary Theodore and Fiona Scanlan. Through its elegant designs, attention to detail, and commitment to quality, the brand has carved a niche in the Australian fashion industry and beyond. With its strategic store locations and global expansion efforts, Scanlan Theodore has successfully captured the essence of Australian fashion while leaving a lasting impact on the global fashion landscape. As the brand continues to evolve and adapt to changing consumer preferences, it remains an icon of style, sophistication, and innovation.

Subscribe to FIB’s Weekly Breaking News Report for your weekly dose of music, fashion and pop culture news!