In 2020, when the world was facing a pandemic, Coach was about to turn 80th birthday. Stuart Vevers, the Creative Director had a brilliant idea during this tough time. He created a special bag, the Pillow Tabby, to capture the feeling of the pandemic. Ths bag’s message was simple but powerful: “Hold me”. 

Credit: © BFA 2023

Fashion, Famous People, and Connection: Spring 2021 Collection

The next year, Coach showed its Spring 2021 collection. It was inspired by New York City’s 1980s art scene and artists like Jean-Michael Basquiat, Keith Haring and Andy Warhol. Stuart Vevers adapted to the new normal and used technology to connect with famous people like Megan Thee Stallion, Debbie Harry and Kate Moss. He made a touching film and lookbook that talked about how we all felt during the pandemic.

A Creative Leader’s Growth

Fast forward three years and Stuart Vevers, who has been in charge of Coach for a long time, keeps making Coach better. He mixes classic styles with new ideas and pays respects to Coach’s traditional designs. He makes a blend of old and new in fashion.

A Fashion Leader Who Stays Simple

Stuart Vevers doesn’t follow the usual fashion guru style. He likes simple clothes and doesn’t try to look too fancy. You might see him walking to work in New York. He is a humble person despite working with big fashion brands like Calvin Klein, Louis Vuitton and Bottega Veneta.


A New Kind of Fashion: Ready-to-Wear

In 2013, Stuart Vevers surprised everyone by making Coach’s first Ready-to-Wear Collection. It was inspired by photos from an American photographer, Joel Sternfeld. The clothes had big houndstooth patterns and bright varsity jackets. He created a new Coach style inspired by the ’70s and ’80s.

Seeing Beauty in Between Cities

One special thing about Stuart Vevers is how he finds beauty in the places between big cities in America. He loves taking train trip across the country and getting ideas from small towns. He learns from the history of American design.


Fashion with a Dark Twist: Fall 2023 Collection

In 2023, Coach’s Fall Collection had a unique style. It was inspired by dark and mysterious movies, like Neo-noir films. There were long leather coats and motorcycle jackets. The collection also used recycled materials, like old denim and leather to make beautiful dresses.

Doing Good for the Planet

Stuart Vevers cares about the environment. In 2023, he created Coachtopia, a collection that uses recycled materials and makes fashion in a way that’s good for the Earth. Coach also has a program called (Re)Loved that fixes and reuses old handbags, so they don’t go to waste.

Credit: Highsnobiety

A Look at the Future: Spring 2024 Collection

In Spring 2024, Coach showed a collection with natural colors, sustainable materials, and handmade clothes. Stuart Vevers keeps working on making Coach more sustainable and creative. He sets a good example for other fashion brands.


Timeless Fashion with New Ideas

Stuart Vevers’ Coach is not just about clothes; it’s about making fashion better. He combines old-fashioned quality with new and exciting ideas. He’s leading Coach to a future where fashion is creative and good for the planet. Under his leadership, Coach is not just stylish; it’s meaningful.

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