Kanye West, also known as Ye, has applied for trademarks for “YEWS.”

Credit: Hypebeast

The reason for this isn’t clear, but the documents suggest it may be used in different ways.

Controversy Surrounding “YEWS”

News of Ye’s trademark registration has reignited discussions about his controversial remarks in the past. Some are speculating whether there might be connections between “YEWS” and the contentious issues surrounding the artist.

A Multifaceted Trademark Application

Reportedly, Ye has submitted a total of 26 trademark applications for various purposes under his company, Ox Paha Inc. These applications span a wide range of categories. They include education, advertising, banking services, music streaming, television, beauty care, food and beverage, gaming, apparel, footwear, kitchenware, alcoholic beverages, and more.

What Lies Ahead for “YEWS”?

As the trademark registration process continues, and Ye shares more details, the true purpose of “YEWS” will become clearer. At this stage, it has sparked debates about its potential applications in different industries.

A Closer Look at the Filings

Trademark attorney Josh Gerben uncovered Ye’s trademark applications for “YEWS,” submitted through Ox Paha Inc. this month. Approval doesn’t ensure its usage, but if it passes, it may apply to numerous sectors, including education, advertising, banking, music streaming, TV, beauty, food, gaming, clothing, footwear, kitchenware, alcohol, and more.

Contextualising the Filing

It’s crucial to mention that Ye filed the trademark after making public anti-Semitic remarks in 2022. This context adds complexity to the discussions about the trademark registration.

As things progress, the public will closely monitor how Kanye West’s “YEWS” brand develops and its potential impact on different industries.

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