Shanghai Fashion Week 2024 started the Asian fashion calendar off with an electrifying start.
Shanghai has been at the forefront of the Asian fashion market for over a decade, and the world waited in anticipation to see what they would bring this year.
The Week Overview
Shanghai Fashion Week had the public captivated from the commencement on the 8th of October, to the end on the 16th of October. It incorporated 100 brands showcasing their latest collections and over 1,000 brands were exhibited in events throughout the city. Brands such as CHAU·RISING, Pantterfly, Tommy Zhong Studio, 夹生: HALF MADE, The World Is Your Oyster, Comme Moi, and CONVERSE x LABELHOOD YOUTOPIA 第三季因你而创 were displayed.
Expanding the celebrations, Shanghai Fashion Week showcased an enhanced consumer-focused initiative known as the Fashion Carnival. This exciting event encompassed a variety of engaging activities, including skateboarding lessons, art displays, and live music shows hosted at trendy locations.
ICICLE Fashion Brand
The opening show of the week was ICICLE, a Chinese fashion label that breathes simplicity, elegance, and sustainability. Their philosophy and concepts surround being ‘made in earth,’ with a caring and eco-friendly approach to fashion.
The label has a minimal and ethical focus for its designs and the creation of this runway sought to highlight the versatility of their garments. Icicle Officials’ Instagram quoted:
“In an era marked by diverse lifestyles, ICICLE has persistently strived to offer versatile wardrobes that resonate with a wide community of individuals, fulfilling their needs and kindling their emotions.”
Icicle displayed 48 looks that were inspired by nature and created an effortless celebration of sustainability.
Their concept for this collection is as reads:
“This season, we go into the forest, immersed in nature’s vast and majestic order, our bodies, tiny and fleeting, engage all our senses to respond. A complete return to nature, a life experience, feeling the gentle earth beneath our soles, touching the elements, and listening to the convergence of all things’ echoes, autumn and winter tales, whispered by the woods.”
Tommy Zhong Fashion Brand
At @shanghai_fashion on Instagram, they presented Tommy Zhong’s show:
Elegant and exquisitely designed long dresses painted a dynamic scene of running and chasing in a summer jungle, portraying an image of unrestrained, free-spirited, and carefree women. It was a runway action worth experiencing.”