Multinational corporations are ceasing operations in Israel and requesting that staff work from home in an effort to show solidarity for teams in the area and their Jewish coworkers worldwide. Due to the intricacy of the situation, business executives and marketers must once more balance geopolitical issues.

People walk outside a Zara shop in Jerusalem on June 28, 2022 | Credit: Times of Israel

This past month saw a surge in Middle East tensions. This happened due to an unprecedented attack on Israeli citizens by the Palestinian militant group Hamas. Israeli government took this as an opportunity to declare war and launch an offensive in the Gaza Strip. This results in the marketers and corporate executives confronting yet another difficulty. They need to cautiously react to a complicated geopolitical scenario rife with long-standing conflict as the fighting intensifies.

Which Brands are Affected?

Many Spanish-owned retail outlets in Israel, such as Zara, Mango, Pull&Bear, and Tous, have had to temporarily close their doors as a result of the Israel – Palestine war. Zara, Pull&Bear, Bershka, Stradivarius, Massimo Dutti, and Zara Home are among the brands operated by Inditex. 84 of its outlets have decided to stay closed in anticipation of national developments as a result of the disruption.

“Our stores will remain closed temporarily, and the return deadlines will be extended by 30 days from their reopening,”

reads the message on the local websites of different brands.

Fashion retailer Mango has also made the decision to close almost all of its roughly 50 locations in Israel. Four locations are being kept operational for the time being while more developments are anticipated. Currently closed are the twelve jewellery stores under franchising agreement operated by Tous in Israel. Depending on how things work out, a number of other Spanish enterprises who have operations in Israel may also be impacted by the extraordinary level of tension in this part of the Middle East.

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