In 2019, Kim Kardashian unveiled Skims, her groundbreaking intimates brand, inspired by her own experiences with shape wear.
Fast forward to 2023, and Skims is taking a bold step forward with the launch of Skims Men’s. This exciting collection, dropping on Thursday, October 26, is set to redefine men’s essentials.
Meeting the Demand
Skims’ journey into men’s fashion began with the “Boyfriend Collection” in 2020. Yet, what surprised Kardashian and co-founder Jens Grede was the overwhelming demand from men who had heard about Skims from the women in their lives. In fact, a significant portion of Skims’ customer base is already male, with 10% of the brand’s customers being men. This translates to a staggering 50 million men visiting the Skims website in recent months.
More Than Basics
Skims Men’s is not just about offering the basics. It’s a testament to quality and innovation. Rob Kardashian, Kim’s brother, played a pivotal role in the brand’s journey to menswear. He provided valuable feedback on early pieces from the “Boyfriend Collection,” which led to a deeper exploration of materials and design. The result is a three-year effort culminating in three distinct collections: Cotton, Stretch, and Sport. While shapewear for men is on the horizon, it’s not part of the initial launch.
A Star-Studded Campaign
For the brand’s debut campaign, Skims has enlisted some high-profile athletes, including Shai Gilgeous-Alexander, Nick Bosa, and Neymar. The involvement of these athletes underscores the brand’s commitment to the active lifestyle. It’s a reflection of Kim Kardashian’s personal experiences with her sports-loving children and her desire to bring sports into the brand’s ethos.
Skims Men’s is not your typical men’s basics line. It’s a departure from the multipacks found at warehouse stores. Grede claims that experiencing Skims Men’s makes it difficult to settle for anything less. The collection not only prioritizes quality but also adds charm, propelling the essentials market to new heights.
Skims Men’s, introducing innovation, quality, and style, is set to revolutionize a previously overlooked market. Kardashian and Grede, attentive to the desires of their male clientele, have crafted a game-changing collection that will redefine men’s essentials.
Stay tuned for Thursday, October 26, when Skims Men’s drops, changing the game for men’s fashion. Ensure you catch this thrilling debut from a brand that has already won the hearts of millions.
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