Simone Rocha x H&M Collab

Simone Rocha fans, rejoice! The London designer is partnering with H&M for a capsule collection.

Credit: Dazed

Since 2010, Simone Rocha has built a name for herself as a singular voice in avante-garde high fashion. Blending the past and the present, her designs are full of scalloped-edges, gauzy puff-sleeves, and gilded embellishments. Collections have called to mind Tudor portraits and the dour aura of Mary Queen of Scots.

The H&M collab errs on the more accessible side, while retaining Rocha’s eye for detail. Look out for lace cotton dresses, tulle skirts, brocade coats, tartan suits, embroidered frocks and trenches adorned with pearls. For the first time fans can snap up Rocha designs at high-street prices.

This latest collection follows along the lines of the emerging Regencycore trend, partially spurred on by the hit Netflix series, Bridgerton. Silhouettes radiate effortless elegance and classic sophistication, all with a modern twist, of course.

The Simone Rocha x H&M collection will include womenswear, kidswear and menswear. Notable previous H&M collabs include Margiela, Rei Kawakubo of Comme des Garcons fame, and Donatella Versace.

The Collection officially drops on March 11.

Check out some of the fresh designs below:


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